Golden Strength
CABISCOOP FALL FASHION
SHOW 22 JULY 2016
Venue: Boston Convention and Exhibition Centre, Boston,
Massachusetts.
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| Lobby of the convention centre |
Cabi is a women’s’ fashion designer and manufacturer and the
CabiScoop fall fashion show is their heavily anticipated yearly event, where
they have the intention of unveiling the newest collection of the fall women’s
fashion wear.
Golden Strength and Cabi joined forces to create an event
display that would give attendees and the public a sneak peak of what was to
come in the actual show. This was no easy task considering the amount of
fashion lines and products that were to be showcased.
With their collaboration they pulled out all the stops and
used a variety of displaying techniques in order to create a unique and eye
catching visual show to excite and thrill the public. The entire display which
was built in the lobby of the centre consisted of 14 graphic stands, 2 floating
walls and 2 encased pedestals.
Golden Strength’s designed display allowed Cabi to use
gigantic and stunning visuals on the stands, clothed mannequins in the encased
pedestals and display all manner of products with the floating walls.
The product used to build these structures was the Tecna
Displays’ T3 modular display system. Using a combination of our fusion tubing
and connectors it allowed for the large graphics to be attached using magnetic
strips. This was a simple yet effective method and allowed for the wide array
of displays to be constructed flawlessly. The beauty of the T3 system is also
in the versatility and ease of construction.
All 18 of the display pieces were transported to the venue
in compact travel cases that can be fitted into the back of car or van with no
trouble. Each graphic stand and float wall required no more than 3 team members
with a ladder or scissor lift 45 minutes to construct. Whereas the encased
pedestals due to its complex design required 5 team members 5 hours to set up. The
displays required no tools or prior knowledge of Tecna Displays product to
complete the build, making it by far the most efficient and dynamic of modular
display systems. Once the event was completed, all the components packed up
quickly and efficiently back into the travel cases and stored for their next
job and venue.
Tecna Display is proud to have been able to be a part of
this magnificent display and congratulate Cabi and Golden Strength on their
phenomenal work.
For more information on Cabi and their Scoop Fashion
Show please visit – www.cabionline.com
Please visit for more information on the displays used:
Golden Strength - http://www.goldenstrength.com/
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| 3D render of encased mannequin stand |
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| Encased mannequin stands |
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